Maximize your online visibility and increase organic traffic for your business.
Our expert team jumps head first into the technical aspects of your site, ensuring it meets search engine standards for crawl ability, index ability, and user experience.
Our seasoned team of technical experts provide you site with a sense of security with weekly monitoring ensuring that your site is up to scratch with search engines guidelines.
Out Ranked understands that a robust online presence begins with a strong technical foundation. Technical SEO is our meticulous approach to ensuring that your website meets the technical requirements of modern search engines for improved organic rankings.
Technical SEO refers to the process of optimising the infrastructure of your website so that search engines can crawl and index it effectively. It involves improving site speed, mobile-friendliness, and site structure to boost your site’s performance in search results.
Technical SEO is critical because it ensures that your website can be crawled and indexed efficiently by search engines. It lays the groundwork for your site to be understood and displayed properly in search results, which can directly affect your organic traffic. Without a technically sound website, you could have the best content and still remain invisible to your desired audience. Moreover, Technical SEO enhances user experience, which is a significant ranking factor. It ensures that your website is fast, secure, and mobile-friendly, providing a good experience for users, which in turn signals to search engines that your site is of high quality.
The key elements of Technical SEO include:
Crawlability: Ensuring search engines can easily crawl your website.
Indexation: Making sure that the pages you want to be found can be indexed by search engines.
Mobile-Friendliness: With mobile-first indexing, your site must perform well on mobile devices.
Site Speed: Faster sites are favoured by search engines and users alike.
HTTPS: Secure sites protect users' information and are a trust signal to search engines.
Structured Data: This helps search engines understand your content and context, which can improve visibility.
Site Architecture and Navigation: A logical structure helps search engines understand your site hierarchy and helps users navigate your site more easily.
Duplicate Content: Identifying and resolving duplicate content issues can prevent search engines from getting confused about which pages to rank.
Technical SEO focuses on the infrastructure and technical aspects of a website, while On-Page SEO pertains to the content and elements on the web pages themselves. Technical SEO includes tasks like improving site speed, setting up SSL, and creating an XML sitemap, which are all about how the site functions and communicates with search engines. On-Page SEO, on the other hand, involves optimising individual pages with high-quality content, proper keyword usage, meta tags, headers, and images, which are about making each page relevant and valuable to specific search queries.
Yes, Technical SEO can significantly improve user experience on your website. By focusing on site speed, mobile responsiveness, and clear navigation, Technical SEO reduces bounce rates and encourages users to spend more time on your site. A technically optimised site also minimises page load times and ensures that your site is accessible to all users, including those with disabilities. This not only improves the experience for visitors but also contributes positively to your site’s overall ranking in search engines.
